Collaborating with a generational voice to redefine hip-hop storytelling on one of the world’s biggest stages.

Apple Music, the NFL, and Roc Nation present Pulitzer Prize–winning artist Kendrick Lamar as the headliner of the Apple Music Super Bowl LIX Halftime Show. Known for his uncompromising artistry and powerful social commentary, Kendrick brought hip-hop culture, lyricism, and visual storytelling to the global stage in a bold and culturally resonant performance.

With a career defined by innovation, authenticity, and social impact, Kendrick Lamar once again pushed the boundaries of what a halftime show can represent. The performance became a defining moment in Super Bowl history, celebrated for its artistic depth, cultural significance, and the extraordinary collaboration of creatives who brought the vision to life.

ROLE — Specialty Director